Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials) by Geoffrey a. Moore and Regis McKenna

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Very interesting discussion about how early and mainstream markets relate to product launches and company successes. I think I now understand a lot of the successes and failures that happend at the companies I know of or worked at. Obiviously there are many companies that have crossed the chasm in recent history, but the theories in this books seem to be very sound and meaningful.